Kwabena B. Donkor
好色App Institute for Economic Policy Research (SIEPR)
Assistant Professor of Marketing
好色App Graduate School of Business
Kwabena鈥檚 work combines theory, data, and field experiments to analyze the economic value and impact of social-behavioral fundamentals such as norm conformity and identity within the marketplace. His work also analyzes how the design of policy levers such as defaults (preselected options) and menus affect consumer behavioral choices and firm profits.
Kwabena grew up in Accra, Ghana, before migrating to the US. He received a BA/MA economics degree from Hunter College in 2014, a Ph.D. in Agriculture and Resource Economics from UC Berkeley in 2020, and was a postdoctoral fellow at SIEPR from 2020-2021. Before his studies at UC Berkeley, Kwabena drove as an NYC Yellow taxi driver from 2009-2013 and worked as a research assistant at the Industrial Relations Section (Princeton University) from 2013-2014.
Focal Areas: Regulation and Competition, Health, and Work